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One of Asia’s premier ballet companies, Hong Kong Ballet (HKB) is internationally recognised as a world-class institution which represents Hong Kong’s unique character. Since its inception in 1979, HKB has evolved into a vibrant performing arts organisation with a dynamic repertoire, forward-thinking community engagement initiatives and an emphasis on excellence. Septime Webre joined HKB as its Artistic Director in July 2017.
With nearly 50 dancers from all over the globe—Hong Kong, Mainland China and other parts of Asia, Australia and New Zealand, Europe and throughout North America—HKB has won recognition both regionally and internationally. HKB’s repertoire includes celebrated re-stagings of the classics, neo-classical masterworks by George Balanchine, original full-lengths created for HKB and an award-winning series of ballets for young audiences. In addition, HKB performs works by some of today’s most sought-after choreographers, including Alexei Ratmansky, Christopher Wheeldon, Wayne McGregor, Justin Peck, Jiří Kylian, Nacho Duato, Annabelle Lopez Ochoa as well as dynamic new works by HKB's Choreographer-in-Residence Hu Song Wei Ricky.
With almost 50 tours to 11 countries, HKB most recently toured throughout Europe in 2018, across Mainland China in 2019 and in recent seasons to the US, at Jacob’s Pillow Dance Festival and in New York at the Joyce Theatre and the renowned Fall for Dance Festival. In addition to its performances on stage at home and abroad, HKB maintains a full schedule of community engagement initiatives throughout Hong Kong to ensure the art of ballet is accessible to all. Since its debut in 2020, the [email protected] online channel has garnered over 1.5 million views, connecting with ballet lovers across the globe.
Hong Kong Ballet is Asia's premier classical ballet company, internationally recognised and lauded for our creativity, talent and artistry. With the new brand identity and accompanying outreach initiatives, we want to further broaden our local appeal by challenging perceptions of ballet as an elite art form.
By putting a face to the brand of Hong Kong Ballet and winning over new enthusiasts with our personality and unique repertoire, we will get closer to the hearts of our audiences. Taking our brand to entertaining new heights.
To be the pre-eminent Ballet company, treasured in Hong Kong and lauded abroad for our unique productions, vibrancy and glamour.
—Produce a repertoire that is exciting and reflective of the city’s culture and energy
—Heighten our visibility within Hong Kong and overseas
—Foster partnerships with other creative practitioners and organizations
—Cultivate interest in and appreciation of ballet through quality education
—Connect with audiences and the community at large
With talented artists and an ambitious body of unique work, we are committed to delivering an encapsulating experience that delights and inspires all audience
The bespoke logo mark has been crafted to subtly reflect the movements of ballet and our Strapline “Never Standing Still” has been created to reflect the vibrant and energetic city in which we reside and from where we draw inspiration.
Our movement graphic captures the energy of Hong Kong and the fluid, dynamic movement of ballet, giving us a visual language distinctive to Hong Kong Ballet
Our colour palette takes inspiration from the city in which we live. Kowloon Blue and Heritage Red are our primary colours for the logo mark.